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Conversion Funnel

Horizontal funnel with progressive widths. Per-stage counts, conversion-from-top, drop-off vs previous step.

State
Size
Mode

Acme · Activation funnel

3.3%

924 of 27,840 converted end-to-end

Stages

6 steps

  1. 01Visit landing

    27,840

    100.0%

  2. 02Complete signup

    6,512 · −77% vs prev

    23.4%

  3. 03Verify email

    5,928 · −9% vs prev

    21.3%

  4. 04Connect first datasource

    3,816 · −36% vs prev

    13.7%

  5. 05Invite team member

    1,847 · −52% vs prev

    6.6%

  6. 06Convert to paid

    924 · −50% vs prev

    3.3%

Acme analytics · updated daily

Demo data is illustrative. Replace with your own typed data prop.

How it computes

Funnel stages with overall conversion (bottom ÷ top) and stage-over-stage drop-off.

overall = bottom/top;  dropᵢ = (countᵢ − countᵢ₋₁)/countᵢ₋₁;  width = max(4%, countᵢ/top)

Assumptions

  • Stages are ordered top-to-bottom and the funnel narrows.
  • Drop-off is measured stage-to-stage, not from entry.
  • Stages are unsegmented (no channel/variant split).

Honest about

  • Purely descriptive — no confidence intervals or significance tests on the conversions.
  • It's a passthrough of your stage counts; nothing is computed beyond the ratios.
  • A 4% minimum bar width keeps tiny stages visible (visual only — the number is unchanged).