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Activation Funnel

Horizontal funnel of the activation journey — per-stage counts, conversion-from-top, and the steepest drop-off called out automatically.

State
Size
Mode

User activation · Jun 2026

11%

End-to-end activation · 2,108 of 18,650

Activation fell -88.7% end to end to 2,108 — driven by the Signed up→Activated step.

Product analytics · updated hourly

Demo data is illustrative. Replace with your own typed data prop.

How it computes

Sequential activation funnel: conversion-from-top per stage, with the steepest single drop called out.

convFromTopᵢ = countᵢ / count₀;  dropᵢ = (countᵢ₋₁ − countᵢ) / countᵢ₋₁

Assumptions

  • Stages are strictly ordered with no back-flows.
  • The funnel only ever narrows.

Honest about

  • Both ratios are divide-by-zero guarded — an empty funnel reads 0%, never NaN.
  • The narrative targets the worst single transition, not the end-to-end rate.
  • It's descriptive: no significance test on whether a drop is real or noise.