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Retention Curve

Average weekly retention across cohorts as a decay curve, with the standout cohort surfaced in a plain-language narrative. Reuses the cohort-stats engine.

State
Size
Mode

Product retention curves

32%

Week 7 retention · 6 cohorts

Cohort Jun 2026 showing 69.0% D7 retention — 5 pts above baseline.

Analytics engine · updated hourly

Demo data is illustrative. Replace with your own typed data prop.

How it computes

Average retention per week across cohorts — a cohort grid collapsed to a single curve.

meanₘ = Σ_cohorts retention[c][w] / (# valid cohorts at week w)

Assumptions

  • Week 0 is trivially ~1.0 and excluded from best/worst comparisons.
  • Cohorts not yet aged to a given week are treated as missing, not zero.
  • Each cohort's contribution is unweighted by size.

Honest about

  • Sparse younger cohorts still contribute to the weekly mean with no age-weighting, so late weeks rest on fewer cohorts.
  • Any week with zero valid observations returns 0 rather than NaN.
  • Best/worst cohorts are judged on weeks > 0 to avoid the trivial week-0 tie.