Product

Product analytics

Plan of record: 55% activation, 3.3% signup-to-paid, retention holding through week 4.

Activation rate
54.9%
Plan of record
Invited a teammate
18.3%
Plan of record
Paid conversion
3.3%
Plan of record
W4 retention
38.4%
Plan of record

Activation journey

11%

End-to-end activation · 2,108 of 18,650

Activation fell -88.7% end to end to 2,108 — driven by the Signed up→Activated step.

Onboarding · last 30 days

Signup → paid

3.3%

924 of 27,840 converted end-to-end

Stages

6 steps

  1. 01Visit landing

    27,840

    100.0%

  2. 02Complete signup

    6,512 · −77% vs prev

    23.4%

  3. 03Verify email

    5,928 · −9% vs prev

    21.3%

  4. 04Connect first datasource

    3,816 · −36% vs prev

    13.7%

  5. 05Invite team member

    1,847 · −52% vs prev

    6.6%

  6. 06Convert to paid

    924 · −50% vs prev

    3.3%

Acquisition funnel · last 30 days

Retention curve

32%

Week 7 retention · 6 cohorts

Cohort Jun 2026 showing 69.0% D7 retention — 5 pts above baseline.

Weekly cohorts · retention by week

Top segments
Activation & week-4 retention
SegmentUsersActivationW4 ret.
Free8.2k41%22%
Pro3.1k63%39%
Team1.1k78%57%
Enterprise24086%68%

Cohort retention

50%

overall mean retention · 8 cohorts × 8 weeks

Cohort May 22 showing 82.0% D7 retention — 32 pts above baseline.

Wk0
Wk1
Wk2
Wk3
Wk4
Wk5
Wk6
Wk7
Apr 17
100
62
38
24
15
9
6
4
Apr 24
100
63
40
25
16
10
6
May 1
100
64
41
27
17
11
May 8
100
66
43
28
19
May 15
100
67
45
30
May 22
100
82
65
May 29
100
69
Jun 5
100
Cells · weekly retention %
0%
100%

Weekly cohorts · % retained